Ah, Book Day! A time to celebrate all things fairytale, reading, and of course…dressing up. But let’s be serious—when it comes to dressing up, the pressure is ON. Parents everywhere are scrambling to find the perfect costume for their little ones, but who really has time for that, right? Don’t stress! We’ve put together a collection of seriously fun storybook costume ideas bound to spark any child’s imagination this Book Day!
Whether it’s the fan favourite ‘Where’s Wally’ or the classic ‘Red Riding hood’, with our range of officially licensed and classic fairytale fancy dress we will have your little ones Book Day ready in no time.
Where’s Wally
Nothing beats the iconic Where’s Wally, from the date of it’s first release in 1987 people all around the world have fallen in love with the famous invisible man. Where’s Wally is always a hit, especially at Book Day. With his signature red-and-white striped top, blue trousers, and round glasses, Wally is instantly recognizable, making him a fun and nostalgic choice for kids and adults alike. Although he may be difficult to find, in one of our classic Wally or Wenda costumes your little one will definitely stand out from the crowd this Book Day!
Shop the Where’s Wally collection here
Animals
Let your little ones explore their wild-side & step into the shoes-or paws-of their favourite animal characters! Animal fancy dress is a great choice if you’re looking for a totally roar-some costume idea. If your kids want to be a scary dinosaur, roar like a lion, or hop around like a rabbit, with our range of animal costumes your little one’s can bring their wildest imaginations to life.
Don’t want to wear a full costume? Or maybe you just need an extra finishing touch to stand out from the crowd? With our range of animal instant kits and accessories, your kids can instantly transform into their favourite animal characters with ease!
Fairytales
Once upon a time, Book Day became the perfect excuse for kids to bring their favourite fairytales to life, and with our range of storybook & fairytale costumes, the magic can feel even more real. Whether they're dressed as the brave Little Red Riding Hood or the legendary Robin Hood, with our range of fairytale fancy dress your little ones can step into a world of imagination where they can create their own happily ever after!
If a full costume isn’t what you’re looking for, don’t worry! From fairy wings to wands, our wide selection of fairytale accessories and props are perfect for letting any child turn their fairytale dreams into reality!
Pirates
Arrr, matey! What better way to celebrate Book Day than by setting sail on a swashbuckling adventure across the seven seas. Whether they want to be a fierce pirate captain or a fearsome swashbuckler ready to find treasure, pirate costumes are always a Book Day hit. With kids in their pirate gear, they can embrace the high seas and talk like a true buccaneer! So, grab your eye patch and parrot, because the Book Day adventures are almost ready to begin.
Don't forget to accessorise your outfit using our unbeatable collection of pirate accessories and makeup, including eye patches, swords and tricorn hats. Shiver me timbers!
Julia Donaldson Characters
Take a journey through the deep dark woods and bring Julia Donaldson’s imagination to life! You could be the fearsome Gruffalo, or perhaps the clever little mouse is more your style. Whether you're a scary monster or a crafty critter, with our collection of Julia Donaldson costumes it’s never been easier to bring your favourite character of the Gruffalo & Friends gang to life. After all, in the deep dark woods, anything’s possible!
Shop our Julia Donaldson collection here
We hope this has given you the Book Day inspo that you need. Remember there’s still time to get those last-minute storybook looks, head over to our Book Day collection and get your families sorted before it’s too late!
For more fancy-dress ideas follow us over on Instagram, Facebook & TikTok at @smiffysuk.